The Constant Consumer.

So I just saw the Constant Gardner. The film is excellent, great acting, great cimetagraphy, plot, directing, blah blah blah. The film is about a global conspiracy in Africa dealing with Pharmaceuticals.

This is all a moot point however, and the real conspiracy is this. If you look at the poster for The Constant Gardner you may notice the white silhouette of Ralph Phiennes, pointing a pistol towards the left side of the poster. Pretty exciting though isn't it... a movie with a gun and all sorts of promised action and bang-bang and whatnot. Problem is there isn't any single instance in the movie where Ralph Phiennes actually points the gun or acts as if he's going to use it. Actually a pretty important point in the movie comes at the end when he takes the cartridge out of the gun and tosses it on the ground.

So why then would a poster for a movie show a man pointing a gun when it never happens in the movie? I guess the answer is fairly obvious. Still though, where do we draw the line? What if the poster had zombies on it, but was really a teen romance story? Would we not be outraged? Would we not act as zombies anyway and devour the flesh of those sitting next to us to compensate for such an atrocity? I know I would.